Do you really need a recruiting video?
Using video in recruitment can help you differentiate your employer brand, answer to your candidates’ questions in a compelling way and attract more candidates to apply for your open job positions.
How to create a great recruiting video?
Here are 5 practical tips that will help you create a great recruiting video:
1. Feature your employees
Your potential candidates want to see the faces of the people they might end up spending most of their days with.Using a video helps put a human face to the organization. Include a short message from your CEO, but make sure you also have different level employees in your recruitment video, too.
2. Keep your video short
3. Ask interesting questions
Instead of having your employees reciting answers they learned by heart in order to paint your company in the best possible light, let them tell their stories. And trust me, they will! You only need to help them get started by asking interesting, open-ended questions such as why did you join this company or what do you love the most about working at this company [cont.]