Why Organizations Value Consumer Brands More Than Employer Brands and How to Change the Conversation

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Universum’s annual list of “most admired” employers is out, with many of the usual suspects (Google, Apple, Amazon) topping the list. Not surprisingly, many of these top-40 brands also sit atop Kantar’s 2019 list of the most valuable consumer brands. This got us thinking: How do strong consumer brands translate to strong employer brands, and […]

Source: ERE