Ten years ago the idea of using social media for anything other than posting cat videos seemed silly. But now? Social media has become one of the most powerful platforms for sourcing and recruiting top talent.
Social recruiting might have seemed like a fad when it first hit the scene, but experts agree it will continue to play a key role in hiring at least into 2020. To stay competitive in your industry, you not only need to harness the power of social recruiting, but you also need to do it better than your competition. An applicant tracking system (ATS) can help.
Understanding Your ATS
An ATS is, as the name suggests, a software designed to track job applicants throughout the hiring process. From the moment a candidate applies to their final interview, your ATS is monitoring every step they take in their recruitment journey.
Contrary to popular belief, an ATS can do a lot more than collect resumes. These days, effective ATSs can do everything from managing talent pools with custom workflows to facilitating cross-team collaboration during all stages of the recruitment process.
More relevant for our purposes, an ATS can also be integrated into your social recruiting strategy to streamline your efforts.
4 Ways an ATS Can Improve Your Social Recruiting Results
While it’s possible to build a social recruiting strategy without the help of an ATS, you’d be missing out on some pretty awesome perks if you did that. Here are just four of the ways smart ATS deployment can elevate your social recruiting strategy:
1. Automate Your Workflows
When you implement a social recruiting strategy that works, you should see a spike in the number of applicants you get for each job. If you don’t have a way to automatically capture and qualify these applicants, your team will be slowed down by the sudden influx of candidates. At that point, your social recruiting strategy becomes more of an obstacle than an aid.
A better way to capitalize on the sourcing surge is to integrate into your social recruiting workflow an ATS that can automatically qualify candidates for you. That way, your team is free to work on the more strategically important parts of the process.
2. Track Applicant Sources More Efficiently
Social recruiting can make applicant tracking messy. When you’re launching simultaneous campaigns across a variety of social media platform, you might find it difficult to discern which candidates are coming from where. Read more here…