Recruitment Marketing 2020: Getting Back to the Basics

No comments

Blogging, Blogger, Office, Business

Seemingly every day, a new technology or trend appears as the silver bullet for candidate recruitment. With the constant struggle to find quality candidates, your staffing agency strives for any competitive advantage to fill more job orders.

That can do more harm than good.

I’m not saying to ignore the new trends (trust me – I’m as big of a believer in programmatic job advertising as you’ll find!). What I am saying is to stick to these three basics of recruitment marketing in 2020 when implementing new trends and technology.

1. Make it easy to work for you. Choose your word: “blame” or “thanks.” Amazon has changed the way we experience everything as consumers. Those changes have now made their way into talent acquisition.

Think about an experience on Amazon. It’s perfect in removing friction to complete a transaction – click once and a package arrives in two days.

What does this mean for candidate recruitment? Let’s think about the transactional experience of a job application. Does your job application meet these basics?

  • Mobile-friendly: As people spend three hours per day on their mobile device, active and passive candidates apply for jobs from their phone. Can they read your job postings without having to pinch or zoom? Can they apply on an easy-to-complete form?
  • Speed to Complete: If someone finds your job and wants to apply in the moment, capitalize on that emotion by requiring only their name, email and phone number. That’s it. (Who has their resume on their mobile device? Don’t require it!) Use the initial application as a capture form and follow up later.

The best tip for gauging your application experience? Apply for your own job. Or better yet, ask someone you trust to apply for the job and solicit their honest feedback for how it relates to their consumer experiences. Read more here…

Source: The Staffing Stream

Sponsored Ad