Job applicants are in a unique position in today’s employment market. With so many job openings available, applicants are weighing the opportunity cost versus the time spent chasing a job opening. If an application experience is too cumbersome or time-consuming, candidates can quickly opt to put applying for that position on the back burner. The last thing an organization wants to do in this tight labor market is to limit the number of qualified applicants because their application process is frustrating and draining.
Providing potential candidates with a hassle-free and welcoming application process puts your best foot forward and ensures that an applicant’s first impression of your organizational culture is positive.
Start with your employer brand. Employer branding is an integral part of making your application process appealing to candidates. The Society for Human Resource Management (SHRM), states that, in part, an employer brand, “communicates that the organization is a good employer and a great place to work … it encompasses an organization’s mission, values, culture, and personality.”
When it comes to creating your employer brand, start by defining how you want to be viewed as an employer. Look at your strengths, remain realistic, and create a brand to which candidates — as well as current employees — will respond. Keep in mind that the employer brand is based on your perspective, as well as feedback on employer review sites, and from what employees share about the organization when they’re not at work. Be sure to regularly review the brand as it will continue to evolve and change, just as your organization changes.
Illustrate and simplify the experience. In addition to demonstrating a strong employer brand, organizations can leverage career sites to show candidates what it’s like to work at their company. A video from key leaders that also includes footage from various departments, as well as employees sharing their experiences, will do wonders to illustrate the work environment, culture, and overall employment experience.
You can also include links to company social media channels on your career site, allowing candidates to check out photos and videos of activities and events that highlights what they can expect if they choose to become a member of your organization.
Then, once you’ve convinced them that they want to work with you, use artificial intelligence to simplify the application process by using their resume to auto-complete a profile in seconds […]
Source: The Staffing Stream