Recently, I was invited to speak at a networking event about LinkedIn — to a group of people who aren’t convinced of LinkedIn’s value. My initial reaction was to tell these naysayers that LinkedIn isn’t for everyone, but then I realized that would be the easy way out.
Given that 94 percent of recruiters use LinkedIn, a job seeker would be nuts not to get on the site and leverage it aggressively to look for employment.
This is what I need to convey to the naysayers when I show up at their event. While some of the attendees may be beyond help, I plan to convert many of them by countering the following common objections head-on:
1. I Don’t Have Time to Create a Profile
This is a common complaint, but the prospect of creating a LinkedIn profile should not break a person’s will.
To get started, just copy and paste your resume into your profile. You can’t leave it at that, of course. A LinkedIn profile serves a different purpose than a resume, so it needs to be written differently as well.
Take your LinkedIn summary, for instance. It is your chance to tell people a more in-depth story about yourself than you could on a resume. Use this section to talk about your passion for what you do, explain who you serve, and showcase what you do and how well you do it. Read more here…