A Case Study on Recruiting Using Facebook Messenger

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Candidate communication is vital for jobseekers and recruiters alike. For candidates, consistent and informative communication offers them a better candidate experience, resulting in good reviews for your employer brand. And for recruiters, these communications help them better understand candidates, which allows them to find the role that suits candidates best.

One communication avenue that’s gaining traction among recruiters is social media, but according to our annual recruiting survey, a majority of respondents (70%) claim they aren’t encouraged to interact with candidates via social media.

Furthermore, 74% say that social media interactions haven’t been all that important in their recruiting process. This seems like a missed opportunity when it comes to finding top talent. And if you aren’t convinced, maybe this case study from Facebook will change your mind. Read more here…

Source: HR Daily Advisor

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