How to Identify and Communicate Your Differentiators in the Staffing Industry

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Temporary and contract staffing sales totaled $138.5 billion in 2018, an increase of 3.4% over 2017, according to data from the American Staffing Association. With an increase of sophisticated PEOs and EORs available to the industry, there are fewer barriers to entry and therefore it’s easier to start a staffing firm now than it was just five years ago. Today, there are an estimated 20,000 staffing firms in the U.S. which all together operate more than 39,000 branch offices.

With this increased competition and a labor pool that continues to shrink, staffing firms must know their differentiators and how to stay ahead of the competition. Strong brands hinge on a clear understanding of what sets them apart from their competition. Their differentiators are easy to understand, target a defined audience and are relevant to that audience.

As the CEO of my own staffing firm from 2007 to 2017, I witnessed many changes in the industry as we grew into multiple states. It wasn’t until 2013 that I began to focus heavily on differentiators and brand recognition. By doing so, we began to grow at a faster pace and made the Inc. 5000 list in 2016. Read more here…

By: The Staffing Stream

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