When we talk about training in the business world, most people think immediately and primarily about training staff members. After all, the staff members are the ones creating products or providing services to customers. But what about training customers?
Customer training, particularly in industries like IT and technology, has become an increasingly popular concept. As the term suggests, it involves educating customers on how to use your product or engage with your service more effectively.
While the concept might seem a bit foreign at first, there are a number of real benefits, which we’ll discuss here.
Using software as an example, customers experience a lot of frustration when they aren’t trained on how to use available tools. Tasks can take more time than they really should, and results can be inconsistent and incorrect. Read more here…
Source: HR Daily Advisor