Content marketing has, perhaps unsurprisingly, become one of the most widely used digital marketing tactics, trusted to boost brand awareness, website traffic, and conversion rates alike. It can also be an amazingly useful and cost-effective way to attract the top talent in your industry by showcasing your company values, goals, and employer brand.
Here are six ways content marketing can help you attract your desired workforce:
1. Content Marketing Lets You Promote Company Values
In his book Lost and Founder, Rand Fishkin makes an incredible point on core values: “People who share core values and believe those values to be the most important part of their contribution to the world have the greatest potential to accomplish remarkable things together.”
In other words, if you want to attract employees who want to work for you and with you to make your brand the best it can be, you need to find people who share your core values.
Team members who are in it for the long haul and are invested in the work they do perform much better than those who are there just for the paycheck.
Content marketing is the best way to showcase your core values without sounding too promotional or salesy. It allows you to define and showcase your brand voice in the most natural way: through your entire online presence.
If you ensure that every piece of content you publish is aligned with the core values you stand behind, potential candidates won’t question your integrity and honesty—it will be spelled out for them everywhere they search for you. Read more here…
Source: HR Daily Advisor