The Art and Science Behind Turning Customers and Employees Into Fans with David Meerman Scott

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Let’s Fix Work Episode 89:

Ready to jump into the new year with a talk about marketing, sales, and music? Perfect, then you are in for a treat! My guest this week is David Meerman Scott. He is a business performance consultant, entrepreneur and bestselling author of Fanocracy: Turning Fans Into Customers and Customers Into Fans. He co-wrote the book with his daughter, Reiko. In this episode, we talk about his book and what it’s like to work with someone you love as a colleague and peer. Read more here…

Source: Laurie Ruettimann

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