In a candidate led market, it’s essential to stand out from your competitors if you want to attract top talent – and your job advert is your first opportunity to grab their attention.
But with so much choice at a click of a button, you need an engaging, informative and well-structured advert to entice the best applicants to apply.
Below are six tips to help you create a compelling job advert, that lands you the best CVs.
Engage the reader
With so many roles being advertised, there are more choices than ever available to candidates. An engaging advert should both sell the benefits and features of a role, whilst intriguing a candidate to find out more.
Reflect on the job title you are using for your advert. Whilst an employer might use certain job titles in-house, it might be worth changing things up for the external market. Think of a relevant title that a candidate would actually be searching for this job online. Get on the job boards to gain an insight into which titles are appearing at the top of your search. Read more here…
Source: The Undercover Recruiter