We’ve all heard how important it is to develop a personal brand. After all, there are tens of thousands of books on the subject of personal branding, dishing out advice about developing a “professional you,” “crafting a compelling narrative,” and “unlocking your confidence.” But what if I told you that personal branding isn’t what you should be focused on? What if I told you to ditch the personal brand for a personal legacy? That’s exactly what Joy Donnell wants us all to do.
Joy Donnell is a consultant, public speaker, and author of the book Beyond Brand. She encourages everyone to get out of the box of having a personal brand which can limit advancement in work as well as life. Her practical suggestions for resume writing and job interviews will inspire you.
In this episode, Joy Donnell and host Amy Elisa Jackson discuss how to expand your notion of who you are at work and what you contribute creatively on the job and in life. Restricting ourselves to maintaining a personal brand can stop us from developing our personal legacy — a deep expression of what we stand for and what we plan to accomplish in the world. The episode covers how to communicate your personal legacy in your resume writing, in job interviews, and in the media you create about yourself and your work. Read more here…
Source: Glassdoor Blog