Using The Webinars Model

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Chances are, you’ve attended a webinar. It was likely put on by a company, delivering you a healthy dose of content marketing, wrapped up in a sales pitch. But have you ever considered pitching your job openings to candidates in this format?

That’s the concept behind Connecticut-based startup JobStories.

The company is the brainchild of serial solopreneur Chris Russell. The company is officially a product of RecTechMedia, but industry vets may know Russell as the man behind such services as AllCountyJobs, JobsInPods, Instajob, CareerCloud, and many others throughout the years. The man has become an expert at throwing spaghetti at a wall to see if something sticks.

So why webinars for jobs? Why now?

“We have been doing webinars for employers and recruiters for the past year teaching them about different recruiting tactics and technologies,” said Russell. “They have been great lead generation and branding for the vendors. The success of those shows got us thinking, ‘How can we use a webinar to attract candidates and boost employer brand?’” Read more here…

Source: ERE Media