Recently, I was invited to speak at a networking event about LinkedIn — to a group of people who aren’t convinced of LinkedIn’s value. My initial reaction was to tell these naysayers that LinkedIn isn’t for everyone, but then I realized that would be the easy way out.
Given that 94 percent of recruiters use LinkedIn, a job seeker would be nuts not to get on the site and leverage it aggressively to look for employment.
This is what I need to convey to the naysayers when I show up at their event. While some of the attendees may be beyond help, I plan to convert many of them by countering the following common objections head-on:
1. I Don’t Have Time to Create a Profile
This is a common complaint, but the prospect of creating a LinkedIn profile should not break a person’s will.
To get started, just copy and paste your resume into your profile. You can’t leave it at that, of course. A LinkedIn profile serves a different purpose than a resume, so it needs to be written differently as well.
Take your LinkedIn summary, for instance. It is your chance to tell people a more in-depth story about yourself than you could on a resume. Use this section to talk about your passion for what you do, explain who you serve, and showcase what you do and how well you do it.
The work experience section can be more similar to your resume — but you can personalize it more than you would on a resume. For example, here’s a bullet point that would be great for LinkedIn but not a resume:
I extended my training expertise by volunteering to train 5 office staff on our new database software. All members of the team were more productive as a result of my patient training style, increasing the team’s output by 75%.
2. I Won’t Have Time to Update My Profile Once a Day
Quite honestly, posting an update once a day is not that hard to do. It’s as simple as commenting on a topic, sharing an article, posting a great quote, or just letting people know what you’re up to.
That would be the bare minimum. If you want to take it to the next level, think about your activity as a way to engage with your connections by communicating with them. Write meaningful comments and contribute to discussions instead of just clicking “Like.”
For now, do what you can. Just make sure the content you share benefits your connections.
3. There’s No Way I Can Get 50 Connections
Hogwash. LinkedIn allows users to download contacts from their email accounts. You just have to select the people you want to invite, and soon the connections will be rolling in. Someone has to initiate contact; it might as well be you.
Note: I personally do not advise making connections this way. Instead, go to people’s profiles, read them carefully, and send personalized invites. This is a much more effective way to create meaningful connections. However, importing your contacts can be a good start, especially for those who are wary of LinkedIn. Continue reading here…