As businesses begin to open back up, employers will be looking to staff up their empty workplaces, but the hiring landscape has drastically changed since the COVID-19 pandemic struck, forcing jobseekers to get creative in how they stand out among the plethora of applicants.
Just a few months ago, jobseekers were in the driver’s seat and controlled who they wanted to work for, making employers jump through hoops to make themselves more desirable to these candidates. Now that the candidate-driven market is in the rearview mirror, it remains to be seen how this will impact employers’ attempts to attract jobseekers. But one thing is clear: Jobseekers need to make themselves stand out now that the unemployment rate is over 14%.
Recent survey findings from The Manifest reveal that jobseekers are using branding to make themselves stand out among their competition, just like employers did during the candidate-driven market. According to The Manifest, “Personal branding helps people distinguish themselves from others with similar interests, skills, or qualities.” For jobseekers focusing on their personal brands, they must remember that the key components for applying to a job are still vital.
The Manifest’s report found that 72% of employers say candidates’ résumés are very important to determining their readiness for a position. Jobseekers who have adopted a personal brand are able to use specific phrases in their résumés to help align their experience with the job they are seeking. Read more here…
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Source: HR Daily Advisor