Over the past few weeks, the interest in video interview platforms across HR and recruiting teams has increased drastically as businesses move to adapt to a new normal during a global pandemic.
We first saw the trend with emails from various teams asking for advice on vendors to look at, as well as how to get these systems up and running fast.
In response to emails like this, we wrote up some best practices on buying and implementing video interview software in an effort to help teams get up and running when time is of the essence and they have little background on how to buy and implement this type of software.
The Data: Businesses are Quickly Adopting Video Interview Software
Beyond the emails we were getting from HR teams, we started to see some interesting data come across.
We’re lucky in that our site ranks for many keywords on Google related to video interviewing and so our Google Analytics and Google Webmaster Tools gives us insights not only into the traffic coming to our site, but the internet’s general interest in video interviewing tools.
Earlier this week I was a bit shocked when I looked at our Google Webmaster Tools and saw a massive increase in the number of clicks to our site to the best video interview platforms page.
As you can see, the number of clicks as been fairly steady throughout the last three months, and then spiked dramatically this week.
When I look more closely at this data, the spike in traffic is a whopping 524% higher than the same period the week prior!
When I look at clicks to the site on a weekly basis, the trend was clear: the number of people going to the video interview software page has been increasing at an average of 73% per week for the past three weeks. Continue reading here…