When I took the CMO role at my organization mere weeks after returning from maternity leave for my second child last July, I had the typical working-mom apprehensions about the time and energy necessary to fulfill the obligations required of a C-suite executive. Was it selfish to prioritize my own career when I had a newborn and a toddler?
I ultimately decided that, while it’s unrealistic to tell mothers they can have it all, I could make a go at it.
Fast-forward four months, and my worlds are colliding in one Brooklyn apartment. In my rare quiet moments, I realize I’ve learned a few things that I — and hopefully others — can apply to work/life balance in the future.
Cutting Ourselves Some Slack Doesn’t Mean Lowering Productivity
This crisis has exposed how human we all are. Frozen has been the backdrop of many work calls. Even my colleagues who don’t have kids have had to figure out ways to balance work with their own home obligations, like checking in on elderly parents, learning strategies for quieting their dogs, or even handling their roommates.
Everyone’s “real” life is now fully exposed — and it’s all for the better. I don’t feel any suppressed eye rolls when I tell people I have to go deal with a crying baby. I certainly don’t sigh when I hear about other people’s logistical challenges or their boredom and loneliness.
The reason to be hopeful about all of this runs deeper than simple human empathy. People are really stepping up. I’m seeing employees work more, not less, and that lesson will last. C-levels see that they can keep their expectations high while letting people be themselves and work from home, which will help us all create and maintain a better balance in the future.
Continue to Take Joy in the Small Things at Work and at Home
Working-parent narratives used to feel separate from digital advertising’s hard-driving lifestyle. Now, we no longer have to choose between kids and work because we’re forced to juggle both simultaneously.
Some of us have been able to experience our children’s firsts in person rather than through videos from childcare providers. Last week, I got to see my youngest son crawl for the first time, and I cheered him on as he army-crawled across the playmat to grab a rattle, grunting with determination and pride. Would it be so bad if a parent could stay home for a few days as their kids achieved these milestones once life returns to normal? Continue reading here…
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