These are certainly unprecedented times, and now more than ever, people will be turning to social media for some form of support. Staffing companies need to focus on their online presence to provide updates to their clients and candidates. Instead of just acting like it’s business as usual, it’s important to come up with a strategy that resonates with your audience.
Here are a few tips for making sure you hit the right note on social media.
Listen to and know your audience. According to a study by eMarketer, Facebook experienced a 70% increase in usage of all its apps during the month of March. While people are spending more time at home, they are turning to Facebook to keep them connected and informed about the outside world.
It’s important to show more empathy during this time.
If you have written blogs for your website on Covid-19-related topics, such as tips for working remotely or what you need to know when returning to work, share this information on your social media pages. You’ll also want to answer any questions in a timely manner, assuring your audience that you are listening and there for them. We live in a world of instant gratification, and if you don’t reply quickly, people will seek answers elsewhere, possibly with your competitor. Continue reading here…
Original: The Staffing Stream