Landing pages are one of the key weapons that marketing teams use to attract and convert potential customers. It’s not a coincidence that this tactic is so prevalent across industries and different customer personas.
From B2B to B2C, landing pages are an effective way to share the benefits of a given product with potential clients.
This tool is especially prevalent for companies that sell multiple products. Imagine Proctor and Gamble having one page for diapers, razors, and soap.
Those are three very different products and three very different buyer personas!
So, why are most career pages not incorporating landing pages? We’re in a war for talent, and one of the most basic tactics at any recruiting team’s disposal isn’t being utilized.
One major issue is that there isn’t enough information out there about how landing pages can be used, and what the actual benefits will be from using them.
So, this week’s Whiteboard Wednesday is dedicated to providing a simple case study proving the value of landing pages (and talent pipelines). Continue reading here…