Does a great candidate experience bring in better candidates? Or more hires from a given set? Does it bring in referrals through the roof? There is no profound evidence to answer these questions. Even the most common key performance indicators (KPIs) for recruiters do not measure how they handle candidate experience. Instead, recruiter KPIs are mainly focused on time and money spent or the satisfaction of the hiring manager.
Then why care about candidate experience? Is it worth all the hype, or is it just a distraction that keeps you from the important recruitment-related tasks you should be working on instead?
Read on to find out!
Why Is Candidate Experience Crucial?
When a candidate has a positive experience during the recruitment process, whether or not they get the job, that good impression translates to the company as a whole in that candidate’s eyes. In other words, it’s good for the employer brand. For many companies, this is vital because their candidates could also be their consumers — the people who consume products or services offered by the company.
It’s common to find a candidate who carries promising potential for a future role but isn’t cut out for the role you are. . .