When you think of candidate sourcing, you probably immediately think of publishing ads on job boards, looking for fresh college graduates, or scouting for talent on LinkedIn. Although these techniques may bring in some numbers, they do not ensure quality.
When attracting and sourcing candidates, it is important to be active in the places where your ideal candidates are likely to be. You need to explore platforms beyond your traditional channels. In this article, we discuss some unusual, innovative, and out-of-the-box sourcing platforms that will help you find the perfect talent for your organization.
Use Your Employer Brand to Source Candidates
If you build a desirable employer brand, candidates will come looking for you. Here are a few things you can do to build your employer brand during your talent acquisition process.
• Build a career site that showcases your brand. Write a quirky job description, and include videos that talk about your company’s day-to-day activities and culture. Get your employees to share their work/life stories and pin them on your career site.
• Consistently engage with your audience on social media platforms by sharing news, stories, and other interesting things from your organization.
• Motivate your employees to share interesting stories of their own. You can nudge your marketing teams into helping them out.
• Leverage your general marketing efforts and tap into them for recruiting purposes as well.
Don’t just brand yourself as an amazing employer — genuinely do everything you can to be one.
Explore Social Media Platforms
Social media is a great way to reach out to all kinds of people. You can quickly establish first contact with candidates, ask them for. . .