Episode 249: Why the CHRO is the New CPO

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Today’s podcast is part of a series on the Workology Podcast focused on the role and responsibilities of the Chief Human Resources Officer, or CHRO. The CHRO is an executive or C-level role that deals with managing human resources, as well as with organizational development and implementing policies of change to improve the overall efficiency of the company. The CHRO Podcast series on Workology is powered by HUB International. One of the reasons I wanted to do this series is because there is a lot of mystery around the CHRO role. I want aspiring CHRO’s to know what type of skills and experiences they need to promote into a future CHRO role along with hearing from senior HR leadership how they are partnering and collaborating with their executive peers. 

Episode 249: Why the CHRO is the New CPO with Derek Sidebottom (@DerekSidebottom)

Today I’m joined by Derek Sidebottom, CHRO, Scale-Up Talent Consultant, Coach & Distributed Workforce Speaker. Derek has been in the people business for the past 20 years, and his role has evolved over time from HR Director and VP of HR to Chief People Officer and CHRO. He has an interesting take on functional excellence and applying the terminology of sales, marketing, and operations to that role. 

Derek said that “the role of the CHRO should be more of a chief product officer; the product just happens to be the organization. You need a brand promise that differentiates what you’re offering. Then the customers need to know you exist. Then you need to ensure every touchpoint from check in to check out is exceptional and aligned with that promise. This to me is the hardest part of the role – staying in that macro/abstract level of thought.”

Derek explained that traditionally, our product worked a certain way now, we are faced with building and supporting in our CPO role two different product sub-categories: 1) traditional, 2) remote. As we re-imagine and build out our workforce planning for 2021 and beyond, we need to look at how to support the organization’s business and financial goals thinking about these two internal products that we are responsible for….

Source: Workology

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