When recruiters are looking for quality hire, there is more than a way to reach out to the potential candidates. Apart from LinkedIn and other social media site, email is an excellent tool to reach out to the potential candidates and urge them to apply for the job. If you are thinking that email is an outdated method, the statistics says otherwise.58% professionals never fail to check their email, and if you are counting the hours, they spend an average time of 2.5 hours a day checking their emails.
Email marketing serves a targeted method of sourcing candidate. You must have been using email as a source of communication. But when you take up email marketing as a recruiter, there are few tips than can help you make the right candidate reply to your email.
Surf for the best automation email marketing service/ platforms
When the goal is to reach out to qualified candidates, you must look for a few important features while selecting the most suitable email marketing automation platform. Here are the checkboxes you must tick while checking the feature.
- social media integration
- A/B testing
- Performance monitoring through data analytic
- smart content
Some of the best emails marketing automation platforms are Customer.io, Contact solution, Hubspot. If you are looking for marketing solutions, do not forget to visit our website.
Segmentation is inevitable
Another significant factor which decides the efficiency of your email marketing strategy is segmentation. Segmentation of your email compliant list can be based on several factors such as job roles, active and passive job seekers, and experience in the industry or in the same domain. The main aim of segmentation is to pick the list of email recipients who are qualified and interested in the job vacancy you are offering. A pre-defined job role and expected experience can help you in the segmentation, so you don’t shoot emails at people who are not at all interested….