Does your organization regularly conduct employee surveys? Why or why not?
For many organizations, conducting surveys is a matter of course. Employee engagement surveys, employee satisfaction surveys, surveys of departing employees, and more are all quite common. But for other organizations, this isn’t something that’s regularly implemented.
Let’s look at some of the pros and cons of using employee surveys.
Pros of Using Employee Surveys
Here are some reasons employee surveys are quite popular:
- They can provide insights into employee needs, frustrations, and potential ways to improve the organization. This could even result in a reduction in turnover if handled well.
- Surveys represent a fairly low-cost and straightforward way of gaining insights into how employees feel about a given topic.
- Surveys can be customized to address nearly any issue the organization wants input on.
- They can be a forum for employees to give suggestions they wouldn’t otherwise have an outlet for.
- Surveys may allow employers to see problems they may have otherwise missed and act on them sooner.
- An anonymous survey could be a place for employees to bring up issues they would otherwise be afraid to speak out on for fear of repercussions.
- Surveys can allow for comparison of employee sentiment about a given topic over time.
- Surveys can get input very quickly.
Cons of Using Employee Surveys
There are, of course, also potential drawbacks to using employee surveys. Here are a few:
- There’s no guarantee of honest answers, even with anonymity, which means the data may not be as useful as you would like. Some employees may not trust that their answers will be anonymous.
- Conducting surveys can risk damage to employee morale if the organization doesn’t appear to take the feedback seriously. Simply disseminating the survey creates the expectation that the employer will take the feedback into account. If nothing changes, employees may become further dissatisfied.
- Leading questions or poorly worded questions can lead to incorrect interpretations of the results, rendering surveys less useful….
Source: HR Daily Advisor