Under the Influence: The New Way To Maximise Your Brands Reach

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Arrive at a catwalk in 2020 and while you’ll still have the mix of journalists and stylists that have always been there, but there’s a new kid on the block—the influencer—and their opinion is worth so much when it comes to what is on-trend and what has reached its end.

These influencers don’t usually tend to have a blog, and they aren’t editors either. What they do have, however, is a social media following—usually Instagram because it’s the most visual, centring around imagery.

The worth of an influencer is usually calculated on how many followers they have and who these followers are. We aren’t talking a few thousand and a couple of a hundred likes on each picture — this is big numbers that make noise.

These people are usually, but not always, paid by fashion brands to wear their clothes and accessories and post the pictures to their profile. In 2019, once Keeping Up With The Kardashians star Kylie Jenner was reportedly earning £915k per post.

With this in mind, we thought we’d delve into the world of shoes and focus our attention on the social media market in the UK. Our aim is to find Britain’s biggest shoe-fluencer. In order to find them, we trawled through Instagram, scouting Britain’s most followed and cross-referencing them with Google Search trends around these celebrities’ names, accompanied by terms such as boots, shoes, and trainers.

Here’s what we found…

Emma Watson

Britain’s most-followed woman on Instagram is former Harry Potter star and women’s rights activist, Emma Watson. From a young age, Emma has been heavily involved in the fashion industry, featuring in Teen Vogue back in 2005 as a 15-year old and being awarded the British Elle by Vivienne Westwood in 2011.

The term ‘Emma Watson boots’ has an average monthly search of 210.

Whether she’s on the catwalk, a night out, or nipping to the shops, there exists a plethora of snaps of Emma wearing black boots, either over the ankle or knee high boots—whatever the occasion, she makes the boot work!

Emma Watson’s followers: 57.6 million

Power couple

The most followed British person on Instagram is an ex-Manchester United Footballer, and his wife is one-fifth of the one of the most popular girl bands of all time—for this reason, it shouldn’t come as much of a surprise that Posh and Becks are the most searched shoe-fluencers in the UK.

The term ‘David Beckham boots’ has an average monthly search volume of 590, ‘David Beckham trainers’ has 210, while ‘David Beckham shoes’ has 110—Victoria’s contribution, meanwhile, should not be overlooked, with 210 average monthly searches for both ‘Victoria Beckham boots’ and ‘Victoria Beckham trainers’.

Considered football’s first global brand, David Beckham has always been somewhat of a fashion icon among men, regularly breaking the conventional norm with his choices. In his younger days, it was a rarity to see Becks in anything other than a stylish pair of creps, but nowadays he’s become quite fond of traditional Chelsea boots—as much as we’re confident he’d hate to be associated with the Blues in any way.

Victoria, on the other hand, runs her own clothing brand, and ever since her time in the Spice Girls pre-millennium she has been recognised as an inspiration within the world of fashion. Interestingly, there has been a growth in interest in ‘Victoria Beckham trainers’. As of late, we’ve seen Posh pairing a variety of trainers with dress trousers, and we for one have no complaints—she more than pulls off the look!…

Source: Everyone’s Blog Posts – RecruitingBlogs

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