Startup HR 101 – A founder’s best friend

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The great thing about startups is the independence that they offer. However, one type of freedom that startup founders usually dread is the freedom of designing an HR system from scratch.

In the early days of starting a business, HR doesn’t even seem like a priority. As a founder, you know you have to work 24/7, joggling several areas of responsibility. But HR is not just about expanding your business.

Your HR efforts start with you, since you’ll be managing your own productivity and engagement. At this very early stage, your happiness drivers will be strongly related to the results you achieve and to your general state of mind.


The truth is, there is no HR at first. Your efforts will be scattered around many different areas. It’s definitely a scary thought but, for most entrepreneurs, it’s a challenging thought that drives them towards the next big goal. Start by learning more about what HR is and what it entails.

Just focus on your business trajectory and figure out a game plan. Wear a different “hat” for every role you play. When you’re crafting a Marketing plan, wear your red hat, when you’re figuring out Sales numbers wear a green hat. You get the picture.

HR will be just another hat, until you’re strong enough on your own to get more people aboard.


The beginning of a business endeavor is the perfect time to think of company culture. You might think, “Hey it’s too much, I’m just getting started, what does a company culture have to do with anything?”. But the basis of a company culture is built on everything you envision in the first months.

The values that drive you, the founder. The principles that you want to apply in this new company you’re creating. All that comes first, before HR, before new hires, before profit.

You need to ask yourself “Who am I? What does my company stand for? How do I want my company culture to look like two years from now?”.

This will not only provide you with a clear insight into how you should base any future decision, but also who you want working with you to reach the goals you’ve set out. It will help you build a strong foundation for your business and it will give you the inner drive to get things done.


If you’ve completed the previous step, this one shouldn’t prove to be as challenging as most people would expect. Yes, it’s a major shift from a one-man company to working with someone new.

To get things started, you need to have some basic knowledge of the recruitment process. Where do you find people? How do you approach them and what happens next?

It’s important that you target the right people from the very beginning. Adjust your offer and your promotion channels to that target. You can also go on recommendations, which is a preferred recruiting technique these days. Set up a job description, some selection steps and spread the word…

Source: Blog – Hppy

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