Staffing companies have been handed bushels of lemons throughout 2020. One of the biggest lemons in those bushels is a significant drop in the number of job orders coming in. Lack of orders is cause for stress, but even though it seems bleak, some lemonade can be made right now.
If you are experiencing a drop in orders, now is a great time to build your pipeline of talent.
Historic unemployment is tragic, but there is exceptional talent in the job market right now. Many people out of work now had been happily employed and off the market for years. While job orders are slow, take time to get these high-performers into your pipeline so you can become a valuable resource to your clients.
What Is the Best Way to Find This Talent?
The talent market is crowded right now, so you want to take the most efficient route to the best and brightest. The most effective way to achieve this is to invest in recruitment marketing.
First, it’s important to know the difference between recruitment marketing and recruiting. “Recruiting” is the effort you put into keeping an applicant engaged and to accept an offer. The majority of recruiting takes place after you receive an application.
Recruitment marketing is all of the activities it takes to get someone complete an application. And that’s where staffing companies should be putting their extra energy and resources right now.
By focusing on recruitment marketing, you’ll have a healthy pipeline of talent for the job orders that do come in and when your niche is ready to re-open the hiring flood gates, you’ll be better prepared to fill those jobs quickly and accurately.
Why Recruitment Marketing Now?
You may be thinking to yourself, “candidates don’t pay my bills.” But if you’re too focused on trying to get new orders that just aren’t there, you won’t be ready when the turnaround happens. You’ll be left with a shallow pool of talent while your competitors fill your clients’ orders…
Source: The Staffing Stream