Social media recruitment is required nowadays and it’s perfect to find out star candidates. The whole recruiting is changing drastically in the last ten years. Not only the companies are searching for new skill sets and talents but the way businesses find their ideal candidates has been improved a lot.
There are alarming statistics to prove it…
- 73% of millennials have found their last job on social media. And you can expect this statistic to grow in the coming years.
- 82% of companies attract passive candidates by recruiting via social media and companies using social media for recruiting reported a 50% increase in the quality of candidates.
What do you mean by social media recruiting & does it really help?
Social media recruiting is a strategy that includes the elements of employer branding & recruitment marketing to connect with active candidates. The simple answer here is yes, social recruiting works. Social recruiting is slowly taking over traditional recruitment methods. Recruiters have found out that social media allows them to narrow down the candidate pool more quickly & find suitable candidates.
So, without further ado let’s compare each social media platform and see which one is the best for recruitment.
Facebook for recruitment
Why recruiters should use Facebook for recruiting: Facebook may not be considered as a recruitment platform but it does the job. Its sheer size makes it an invaluable resource for the user. And you can have countless ways to find and connect with the candidates.
Source: Business 2 Community
What Facebook offers:
- A simple experience
The Facebook job posting is hassle-free, it takes less than 5 minutes to post a job on the company’s Facebook page, tracking applications & communicates with applicants with the help of Messenger. The jobs will appear in the feed & in new jobs bookmark. This is why most recruiters use it because of the simplicity it offers.
- Reach to a wider audience
Facebook might not be a dedicated platform for job search such as Linkedin. But the sheer market size of Facebook makes it an ideal place for recruitment. Facebook has more than 2 billion users active, which is quite a lot. Plus the casual atmosphere of Facebook can shed some light on the personality of the candidate.
Best days to post on Facebook: Thursday, Friday, Saturday and Sunday
Where Facebook Lacks:
- A bigger audience is a double-edged sword
When there is a bigger audience present to target, you need to have a proper recruitment strategy so you are able to attract candidates with specific skills. If you don’t examine the demographics properly, you’ll not find the perfect candidate.
- Creativity matters a lot
Your simple job post won’t be any good on Facebook as there are millions of other recruiters trying to do the same thing. As a recruiter, you need to spend time on creating a visually appealing job post which is tailored for the specific candidates.
Linkedin for recruitment
There is no denying that Linkedin is the most popular social media platform for recruitment. A study has found that 122 million people received an interview through LinkedIn, with 35.5 million having been hired by a person they got connected on the site. The reason for Linkedin’s success is that it is a professional network…