Top 5 Engagement Drivers in Startups

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Startups have a way of making everything more personal. In a business you’re just building up, the engagement drivers will be significantly different from the typical, 9 to 5 job benefits. We’ve put together a quick round-up of the top 5 engagement drivers in startups.


I didn’t understand just how special a startup is until I started working for one. It seemed to me that people were using “startup” as a buzzword and that entrepreneurship was just another cool-thing-to-be right now.

Over the past few months I’ve come to understand what makes startups so special. Let me share it with you.


Many startup founders describe it as a marriage. The ups and downs, the constant stress, the commitment to be there 24/7 and the immense rewards that come with every success. You come to fully trust the few people around you and you learn to adapt and fill-in every business role, together.


Compared to the most common model of work, a startup offers you immense freedom. That’s precisely why it’s so appealing and more and more people are interested in building their own: it’s your idea. An idea that you get to shape into a business. Sometimes it doesn’t even feel like you’re working, it’s just part of you now.


Since the day you launch your product, there will be hundreds of adjustments, changes and little things to be done every week. You’re always trying new things, learning new things and you’ll have fun doing it.


Building a startup or working for one is an engagement driver of its own. The fundamental engagement principles don’t change but they shape up completely different in a startup.

You’re engaged when you find meaning in the work you do, then you have a social support system that motivates you and when your accomplishments are acknowledged.

The top 5 engagement drivers in startups are Work, Colleagues, Environment, Management and Recognition.


Being part of a growing business can offer immense satisfactions when it comes to the work you do. You get to test ideas, try different strategies and learn as you go.

However, it’s important that the pressure that comes with a startup job is kept at a performance-driving level and not a frustration-driving one. There is enough pressure from trying to build a new business, but when you have the tendency to put even more pressure on yourself, like many entrepreneurs tend too, it can be a recipe for disaster. Hello disengagement!

It’s important that you find meaning in the work you do through every day. You can start your day with a 5 min reflection to remind yourself why you’re there and what you’re trying to achieve. Then trace your day based on that feeling and make sure your work trajectory has a logical flow.

It’s about building something that changes the lives of those around you. Be it directly or indirectly, you are setting a trail on which people can follow you. It’s a great responsibility but also an incentive in itself. Being part of shaping the future is always intriguing and engaging, as we are very driven by the unknown.


One of the top 3 engagement pillars in a startup is the social network you form. Your colleagues are like family in a startup environment, because you rely heavily on each other. Not just because of the reduced number of people usually working in a startup, but because you’ve embarked on this adventure with them, through good times and bad.

How they make you feel will determine your emotional state and therefore your action. You can be a really productive and efficient individual, but when you don’t feel comfortable and connected with those you work with, you won’t give it 100%.

For a startup, that’s an essential driver you need to keep in mind.

Build strong, long-term relationships with your colleagues and don’t be afraid to involve them in your work and vice versa. A shift of perspective can help you guys come up with a jackpot idea.

Use the “campfire” approach whenever you need a second or a third pair of eyes. How does it work? Really simple, you just get to the middle of the room (presuming it’s possible from a logistical standpoint), grab some chairs and gather around an imaginary campfire. The person who called it will throw in an idea or a question and you have 10 minutes to contribute and build on it. Fun, efficient and very social…

Source:  Blog – Hppy

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