Applicant Tracking Systems: Why Your Business Needs One

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With automation at the forefront, the applicant tracking system can serve as the cornerstone for effective talent acquisition. Why are applicant tracking systems important to growing companies? This software makes hiring simpler, less expensive, and more efficient.

But not all ATS technology is created equal. There are hundreds of ATS providers offering varying capabilities to meet business needs based on a company’s size and industry. Research can be overwhelming, so we compiled a definitive buyers guide of the best ATS software with reviews, pricing models, and important features.

For those still on the fence, we’re going to cover the most valuable attributes of the ATS. From automation to actionable data, applicant tracking software is designed for people — from candidates to hiring managers and recruiters to members of the C-suite. However, it didn’t start out that way.

Benefits of applicant tracking systems

Improved efficiency, collaboration, and user experience are among the top benefits of an ATS. With powerful automation, this solution can help companies save both time and money in finding their next best employees. Let’s dive into a handful of the most potent advantages of the ATS.

  1. Drive recruiter efficiency

Recruiters are busy. For every listed job, they need to connect with hiring managers to understand the role, post to various job sites, track applicants, and ensure a quality candidate experience throughout the hiring process. With open roles receiving hundreds of online applicants, recruiters lose valuable time combing through unqualified candidates.

Enter the ATS — a tool that enables recruiters to identify essential skills and pre-screen candidates by selecting keywords that must appear on an applicant’s resume. Because it’s now so simple to apply to jobs, many people submit their candidacy just to see what may happen.

The ATS weeds through these applications, and recruiters now need to read only 25% of submitted resumes.

Once an applicant passes through basic filters, an ATS provides process management tools like email templates, auto capture of applicant responses, and integrated calendaring. With basic tasks taken care of, recruiters can focus their time on higher impact responsibilities, like maintaining the human element in recruiting.

  1. Enable employee collaboration

In order to choose the best candidate for a role, recruiters and hiring managers need to be able to communicate effectively. An ATS centralizes information — from detailed search criteria to applicant profiles to interview notes. This way, valuable information won’t fall through the cracks.


The best ATS solutions also allow employees to recommend their peers to the company. Consistently, employee referrals rank as the best source of candidates in terms of quality, speed, cost, and retention. With an ATS, hiring managers and other employees can also easily share jobs with their social networks — widening recruiters’ reach with a personal touch.

  1. Elevate the candidate experience

Although today’s job seekers apply to many roles, they still expect a simple, straightforward, and warm application process.

Let’s start with ease. Applicants will drop the process if it’s too cumbersome, but a few ATS-enabled measures can help. Candidates should be able to:

  • Apply with social profiles like LinkedIn or GitHub
  • Go through a simple mobile application process
  • Apply to a specific job or join a talent pool

Many of today’s ATS solutions integrate with popular job sites like LinkedIn. With the click of a button, applicants can import data from their online accounts.

The ATS also allows for automated email communications, such as notifying candidates that their application was received, scheduling interviews, and following up with unsuccessful candidates…

Source: Everyone’s Blog Posts – RecruitingBlogs

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