We have written series about all the work that recruiters have to do in the short time that students apply, interview and accept offers, but all those hard work will be in vain if the students are not interested in the company in the first place. An effective student ambassador program can solve such a problem – which is one of the most common problems faced by recruiters: How can we ignite students’ interest in our company?
I. Benefits of Student Ambassador Program
Recruiters can adopt Student Ambassador Program as a powerful tool to tackle various challenges arising throughout the recruitment campaigns. These are the top 03 challenges in the recruitment process that can be solved with a well-curated Student Ambassador program.
1. Promoting Company Brand
According to a report conducted by the National Association of Colleges and Employers (NACE), employer branding is rated as the most important aspect of the recruiting program. Research from CollegeFeed, however, revealed that 92% of employers believe they have problems with their company brands. As the Ambassadors are still students at the universities, they can help promote company brands throughout the school year, such as launching ‘office hour’ to answer questions from students or work with the administration to strengthen the relationship between your company and the school.
2. Gaining Advantage In The Competition For Young Talents
74% of employers aim to target fresh graduates for their employment, according to the Annual Careerbuilder Survey. When you enter the increasingly intense competition for young talents, having the upper hand in attracting them is more important than ever. A clue to solve this problem is revealed by Mary Scott, the Director of Scott Resource Group: “What students are interested in is what has been the experience of their peers—either at their university or other students in general—in terms of workplace experience. Did it meet their expectations? Was it a positive experience? That’s what students care about rather than the brand that’s conveyed through your logo and commercials.” With the advantage of having their own connections within the student community, Ambassadors help spread the word about your company in both informal and formal settings. They can subtly advertise your company’s cool initiatives or the next campus visit in student gatherings, university events. They can also share their personal experience and knowledge when working with your company in official company tours, workshops or during the college career fair.
3. Enabling A More Comprehensive Recruitment Approach
One of the top challenges in attracting fresh graduates is the limit of traditional approaches: recruiters can only present their job opportunities during career fairs and/or within the limited columns on newspapers. The game has changed nowadays: recruiters can advertise open positions on digital platforms. Facebook, Twitter, and Linkedin are utilized more than ever as platforms for a match between job seekers and providers, especially among young people. As Ambassadors are active in the student community, they are familiar with catching trends to utilize social media for marketing strategies in recruitment campaigns.
II. Building A Student Ambassador Program
1. Define Your Goals
You need time and effort to set up an effective Ambassador Program. Therefore, every decision you made during this program should serve one ultimate goal: Do you want to make your brand more recognizable on campus? Are you trying to seize more students in the next career fairs? Are you expecting more applications for your upcoming recruitment campaign? If you wish to imprint your company’s name into students’ minds, you can sponsor different activities on campus. If you want more resumes: create more small workshops/ mini-games with valuable giveaways in return for CVs. And so on. The main goals will shape all your activities throughout the program, so take the time to define them.
2. Select Your Universities
After defining your goals, now you need to narrow down your target. Together with thinking about your company’s needs and goals, you can consult certain university rankings for a more in-depth analysis. Other more detailed ways to make the shortlist include: universities that often win big competitions related to the field, universities within an appropriate distance from the company, or universities of your current employees….