Job Fair: The Ultimate Guideline for Employers

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Technological progression makes people argue that doing things online is better and job fairs should be no exception. Both recruiters and job seekers can join with a computer set at home, a groomed face, a formal vest, a decent background, and then ready for the virtual job fair or even a job interview. Are they wearing shorts? Unpleasant body odor? Or even half-naked? Who knows and who cares? But not for the traditional offline job fair where both of them have to make more thorough preparation.

While it is true that companies are taking advantage of modern tools, the fact that on average over 200 organizations and around 1400 job seekers joined per career fair show great potential and competitiveness of traditional job fairs. This guide will help organizations get a good grasp of the concept of job fairs and excel in these ‘old but gold’ events.

Job Fair 101

A job fair is a recruiting event, where recruiters and employers find prospective employees and job seekers learn about potential employers, the market dynamic, and search for opportunities. At job fairs, employers can expect to encounter active job seekers who want to learn about job openings, the application process, and organizations. This type of event is also a viable opportunity to expand their network thanks to the presence of other hiring officials and employers from other organizations. At the funfair, love stories can bloom; so at a job fair, partnerships can be established.

These spacious venues allow companies to set up attractive booths while candidates interact and move between employers. Job fairs are held all year round, but there are some occasions that you should focus on. Fall season job fairs are normally on top of the priorities list of hiring officials and job fairs are held on universities or college campuses to attract fresh graduates or senior year students. Some organizations also hold job fairs during the spring semester of the school year. To attend job fairs, recruiters should identify targeted events and connect with organizers for more details on participation. Many job fairs are organized by educational institutions to bridge the gap between their students and future employers. As employers, you may also receive an invitation from local organizations to join these career fairs, or you can even actively contact the employer relations team to ask for more details of these job fairs, and how you can cooperate with them to bring opportunities to job seekers.

Meet candidates at a job fair

Benefits of Attending Job Fair

Huge Talent Pool

Throughout the job fairs across 2020, the number of job fair attendants remains relatively high with an average of 1,441 students, ensuring the exposure to a great number of interested candidates with at least 50 thorough interviews within an 8-hour job fair session. Therefore, job fairs can be considered as “speed dating” events between employers and candidates, allowing employers to meet dozens of job seekers during a short period. As a great number of job fairs are organized by specialized departments/ or institutions, these events give employers the chance to recruit employees who are educated in specific subject areas with certified educational qualifications. Thus, it is easier for recruiters to fill required positions for their firms, to build up and streamline your talent database for current and future vacancies.

Proactive and Talented Candidates

Meeting the candidates face to face has its own benefits. The real-life interactions say a lot about the job candidates for how they handle the situations and control the conversation. Such interactions are normally omitted during online job fairs, where both recruiters and job seekers can only communicate through screens.

Job fairs also create a bilateral relationship between attendants and employers. Job seekers show interest in job openings, future opportunities, and employers look for suitable candidates for open vacancies. Recruiters’ experience of participating in job fairs and engaging with proactive candidates is significantly different from pushing the news via recruiting channels and hoping to receive applications.

Employer Branding Opportunities

Setting a booth in a job fair can be a double-edged sword. It is a small representative of recruiters’ organizations, and in a job fair environment, this can be considered as a practice of public relations. The physical presence of an organization at a job fair often indicates the firm’s professionalism in general and the involved departments such as the HR team and logistic team. In other words, it is the face of an organization. Imagine having built a prestigious brand and only to lose the reputation by setting a poor booth at a job fair.

Rakuna’s tip: A great combination of the physical booth and virtual presence at job fairs will result in a better impression among job seekers and even promote the firm’s image in front of its partners.

Moreover, direct Interactions at job fairs are great opportunities to show the company’s culture, the working environment, and create positive impressions associated with the employer’s brand. Some creative ways to gain the spotlight include hosting mini-events or organizing interesting activities to attract candidates. You can also check out Rakuna’s suggestions for job fair giveaways for lasting impacts.


As mentioned above, a job fair is not only a place to seek and fill vacancies. It can also be a place for businesses to meet and exchange ideas and values. Regarding recruiting business, recruiters hiring officials can meet other fellow recruiters and build their network for career development and future collaboration. In some cases, they can exchange suggestions for candidates, connect each other to communities and organizations.

For example, firm A receives a profile of a prominent candidate but currently, it is not interested in that candidate or there is no vacancy for the candidate’s role. Firm A’s recruiters can suggest the candidates apply to one of their associates which is firm B or C, who might be interested in this particular candidate. But would recruiters from firm A suggest this candidate to firm D, who is not on his network?

Future partnerships with organizers can also be formed thanks to business cards and phone numbers exchanges during these events. In terms of recruiting, the partnership can be shown by collaboration in an effort to hold exclusive events to reach prominent profiles. Even though social media and technology have helped make it a lot easier for the practices of networking, face-to-face meeting still remains one of the most effective ways for communication and bridge the differences among businesses. Interested in Campus Recruitment? You can check Rakuna’s College Recruiting strategy….

Source: Everyone’s Blog Posts – RecruitingBlogs

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